SAJI was named Top Outstanding Brand with the Most Incremental Shoppers in 2022 by London-based Kantar – the world’s leading consumer data, insights and consultancy company.
The award was given following the success of the local food product brand by FGV Holdings Bhd which achieved a significant increase in the number of buyers in Malaysia – by 5.4% or about 400,000 new buyers in 2022.
“FGV intends to achieve the company’s goal to ensure that at least 50% of the cooking essentials in Malaysian kitchens are made up of various products produced by FGV, by the year 2030,” he said at the award ceremony recently. “Saji’s success is thanks to the support of our loyal buyers. As a sign of gratitude, FGV will launch the Saji Terima Kasih Malaysia campaign as appreciation for the buyers who have loyally supported us over the years.
The award was given following the success of the local food product brand by FGV Holdings Bhd which achieved a significant increase in the number of buyers in Malaysia – by 5.4% or about 400,000 new buyers in 2022. “FGV intends to achieve the company’s goal to ensure that at least 50% of the cooking essentials in Malaysian kitchens are made up of various products produced by FGV, by the year 2030,” he said at the award ceremony recently.
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