After a tweet criticising the advert went viral, social media users pointed out that walking in the dark has proven to be deadly for women in the past.
Sainsbury's has apologised for a clothing advert that was heavily criticised online for appearing to ignore women's safety.
The supermarket said it had axed the in-store poster, which features a woman wearing a £24 wrap dress and reads"For walks in the parks or strolls after dark". Social media users pointed out that walking in the dark has proven to be dangerous and deadly for women in the past. In a viral tweet, which has been viewed more than two million times, Nathalie Gordon wrote:"If you're a person who likes walking/strolling at night and feel safe doing so, I'm genuinely happy for you.She continued:"There are a lot of well documented studies, reports and research that has been done around the safety of women. If you feel like they do not represent your lived experience, then you are lucky."Another added:"Yeah no not happening.
In response to the backlash, the supermarket told Sky News:"We're sorry that due to the design, some customers found this sign to be inappropriate and are working to remove these from store.Twitter
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