Game actors are worried that their voices and their physical movements could be replaced by generative AI.
National Executive Director Duncan Crabtree-Ireland and other SAG-AFTRA members participate in a kick-off picket line for the SAG-AFTRA video game strike at Warner Bros. Games headquarters. “When you go to work, your likeness, your movement, your performance can be alienated from you and used to program a computer that can now perform in your stead,” says SAG-AFTRA chief negotiator Ray Rodriguez. “That jeopardizes the whole rest of your career and the future of your employability.
That’s why the union has focused on protections for motion capture artists, arguing that the physical movements they record aren’t simply data for programmers to extract and manipulate. “If it was just data, they could put an animator or a developer in a motion capture suit and have them do it,” says Rodriguez.
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