Even if you don’t work in the film and television industry, odds are you know there’s trouble brewing in Hollywood. You’ve probably heard about the Writers Guild strike and maybe you also know that…
Even if you don’t work in the film and television industry, odds are you know there’s trouble brewing in Hollywood. You’ve probably heard about the Writers Guild strike and maybe you also know thatand you might be wondering, “What’s this all about?”
This isn’t just about actors — or even writers, directors, or crew — it’s about the soul of entertainment. Audiences aren’t going to want to watch AI-generated shows that lack a human spark for the same reason it’s not interesting to watch two computers play chess.
● An actor’s brand is their voice and likeness, and SAG-AFTRA has long been working to promote state laws that safeguard a person’s right of publicity so they can’t, for instance, be used to promote a product they didn’t agree to. ● We have publicly stated our position grounded in federal labor law; namely, acquiring rights to train an AI system with a performer’s voice and likeness, or using an AI system to create new performances using a performer’s voice and likeness, must be bargained with the union — a company cannot obtain those rights from individual performers. SAG-AFTRA will protect our members from unscrupulous companies seeking to usurp an actor’s most valuable assets in areas of our jurisdiction.
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