Singer Sabrina Carpenter reflects on the unexpected success of her 'Espresso' song, which went viral and led to a partnership with Dunkin'. She discusses the origins of the song, the importance of connection in today's world, and her excitement for the collaboration.
could have never predicted that her song about coffee would explode the way that it has since it dropped in April.decided to release “ Espresso ” before the summer, she figured the drink was more of a fall beverage and wouldn’t cut through the noise because of that.
“The way that the world has changed, people really appreciate connection more, I think, because it’s such a rarity,” she says. “To be able to have things that make us feel connected to people that we love, I think is really, really special. And so, for me, it’s like when I’m not on tour, physically able to go to each and every city, it’s finding partnerships like this that can bring me to your front doorstep, or your nearest Dunkin’, or whatever is most convenient.
I think the playfulness throughout this entire album of mine has been really, really important to me, and the light-heartedness of all of it, and there’s been so many different campaigns that have done that tongue-in-cheek, really, really well.
What would you want to work with on Dunkin’ next? Do you have any ideas for summer drinks or spring or fall? A lot of them were honestly just like texts. I’ve gotten really lucky to be able to feel like, in the last couple years, definitely more so, connected with different artists and different writers and different actors and people that I find really, really funny and inspiring, and some people I had met before and were friends of mine. Some people I’d never met before, but I really just wanted to work with and was so grateful that they were game to be on board.
Food & Drink Business Sabrina Carpenter Espresso Dunkin' Collaboration Viral Song
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