The 'Please, Please, Please' singer was named Redken's global ambassador on Monday (Sept. 9).
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.is known for her bouncy blonde locks, so it makes sense that she would partner with a haircare company. The “Please, Please, Please” singer is officiallyand especially my hair is a big part of my identity,” Carpenter said in a statement.
phenomenon Sabrina Carpenter to our Redken family,” added Severine Breton, Redken brand president. “She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout.
“This is our biggest partnership to date, and we couldn’t be more excited,” the statement continues. “Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!”to Columbus, Ohio on Sept. 23, Toronto on Sept. 25, Detroit on Sept.
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