SABC moves to become multi-device content provider as free streaming app SABC+ launches. SABCPlus SABCplus video-on-demand streaming
While the launch of the SABC’s new video streaming platform has been a long time coming, it signals changing consumer behaviour, amid the move from linear TV to streaming. video streaming app.
For content outside of the SABC catalogue, SABC+ offers AMP, which is a subscription fee package formerly owned byvideo-streaming service TelkomONE. AMP features local and international TV shows, movies, lifestyle content, reality shows and a mix of TV channels, with a variety of subscription periods and payment options. For example, one AMP subscription package can cost R7 per day, or a monthly subscription of R49.
Dikgale points out the SABC’s move to launch its in-house on-demand platform was expected, as it forms part of the corporation’s digital migration strategy and its move to diversity its revenue streams. Responding to the question of whether the public broadcaster isn’t a bit late to the game, Dikgale concedes this is a move the SABC could have taken at least a few years ago to become a first mover, as one of the media houses that has the biggest TV reach in the country.
Says Walker: “DStv has felt this pain over the last few years. To be successful, they will need to focus on relevant content. They will need to create a niche to get into the game – possible local language programming and current affairs that line up to the existing SABC portfolio.”To stand out means the content available on the SABC’s streaming platform should be of broad variety to meet consumer preferences in content, Dikgale advises.
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