The SABC says its normal programming has been disrupted, leading to less advertising.
The SABC says it will be asking government to review its budget this year after finding it has a revenue gap of R1.5 billion rand.
This, the broadcaster says, is due to an expected steep shortfall in revenue as a result of the coronavirus pandemic. The SABC’s bosses told parliament’s communications committee this week that it had been forced to displace a number of its programmes to accommodate Covid-19 related broadcasts.SABC group CEO Madoda Mxakwe said the company’s strategy of growing audiences through the broadcasting of compelling content had been disrupted.
“Many of our clients have withdrawn their advertising spend either to redirect those funds to assist within their efforts to curb the virus or because they are concerned about the return on their investments as they are not able to trade during this period.”Sunday newspaper reports earlier this year put the SABC’s shortfall at R2 billion. This was denied by the corporation at the time.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'Debt-free' SABC to lose R1.5bn due to Covid-19, parliament hearsThe SABC is “conservatively” projecting a budget shortfall of R1.5bn in the current financial year as its advertising revenue drops significantly due to the economic impact of Covid-19.
Read more »
SABC expects revenue shortfall of R1.5bnThe SABC is projecting a shortfall of R1.5 billion in revenue in the 2020/21 financial year as it already feels the impact of the Covid-19 pandemic.
Read more »
Latest lotto millionaire spent R1,000 on ticketSomeone out there spent R1,000 on lottery tickets, and it paid off.
Read more »
Latest lotto millionaire spent R1,000 on ticketSomeone out there spent R1,000 on lottery tickets, and it paid off.
Read more »
'Debt-free' SABC to lose R1.5bn due to Covid-19, parliament hearsThe SABC is “conservatively” projecting a budget shortfall of R1.5bn in the current financial year as its advertising revenue drops significantly due to the economic impact of Covid-19.
Read more »
SABC expects revenue shortfall of R1.5bnThe SABC is projecting a shortfall of R1.5 billion in revenue in the 2020/21 financial year as it already feels the impact of the Covid-19 pandemic.
Read more »