SA Breweries 🍺 has strengthened its partnership with the JMPD 👮🎥🌳, on a crusade to send a 🦺safety message across the 🗾country, making use of the 📻radio medium in a national audio series. Full story here➡️
, on a crusade to send a safety message across the country, making use of the radio medium.
“This at the core of the vision behind the SAB Sharp campaign – our responsibility platform, which seeks to drive behaviour change and promote responsible drinking, advertising and trade of alcohol.“We are committed to showing up in ways that champion responsibility and uplift our communities,” said Vundla.
The interactive and in an innovative series, will see the audience being encouraged to vote – influencing decisions of the characters and the direction of the storyline on responsible drinking.Mkhize said she hoped South Africans would be “educated, as the story unravels from this audio series”. SAB vice president: corporate affairs, Zoleka Lisa said SAB Sharp was driven by “a vision to ensure safe and healthy communities”.
“Through partnership with law-enforcement agencies, we have annually been able to audit 25 000 taverns and rolled out 20 alcohol evidence centres across the country, for fast and reliable test results.”
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