The success of the latest SA20 event has been reflected with growth across its broadcast, digital engagement, and stadium attendance figures.
It’s now been revealed how the tournament surpassed many figures from the first season, both of which were incredibly well supported by cricket lovers.Season 2 featured four centuries , 49 half-centuries, and a total of 454 sixes by the batters, whilst on the bowling front, there were 3 5-wicket hauls . Combined, this showcased the competitive cricket with 10 thrilling last-over finishes.
Media coverage globally was extensive generating a PR value of R4 billion and reaching a cumulative audience of 75.5 billion. In South Africa, SA20 attracted non-traditional news coverage with a media value of R64 million. League Commissioner Graeme Smith hailed the season’s success, crediting fans, partners, players and stakeholders for their support.
“We are proud to celebrate the success of Season 2 of the SA20. The continued growth in our viewership, following, engagement and attendance numbers reflects growing interest for both the product and the excellent cricket that was showcased this past season. We once again thank all the fans, players, partners and broadcasters, franchises and stakeholders for their support which led to another successful season.
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