SA Tourism has acceded to the tourism minister's order to cancel the proposed sponsorship deal of Tottenham Hotspur FC for close to R1bn.
Minister Patricia de Lille said this in a statement on Thursday afternoon, adding that they would explore other avenues to attract tourists into the country.
“As stated before, in the current economic climate, the use of public funds must be carefully considered and for any department to fulfil its mandate, it must be done in a cost-effective way, exploring multiple options and with due consideration for all priorities. “Our justification for any significant spending must still make sense in terms of the broader economic climate we find ourselves in as a country,” said De Lille.
“In a letter from the SA Tourism Board chairperson, based on the advice I have given to the board and which I had publicly stated, that the deal should not proceed, the board has agreed not to proceed with the proposal,” she said.
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