Three South African teams - the DHL Stormers, Sharks and Vodacom Bulls - were among the most watched as the Vodacom United Rugby Championship recorded a viewership of over 37 million.
Three South African teams – the Stormers, Sharks and Bulls – were among the most watched as the Vodacom United Rugby Championship recorded a viewership of over 37 million.
Twelve months on from announcing a previous record of over 34.6million, the Vodacom URC on Monday reported that a cumulative total of 37.4million tuned in to watch the drama of the 2022-23 season unfold from across Ireland, Italy, Scotland, South Africa and Wales.
“We’ve worked hard to establish the Vodacom URC as the rising force in the rugby industry. Having recently broken beyond 1 million social media followers we can see that fans are responding to what we have created by going to stadiums, watching at home and engaging through their favourite digital media platforms.
“On the pitch we have seen the new format deliver more jeopardy and surprise results. The mix of playing styles and cultures within the league is providing an appeal that is very unique in rugby. This type of growth in audiences and attendances do not happen without our broadcast partners and teams playing their part and they all deserve great credit for this achievement.”
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