Ryan Reynolds’ Maximum Effort Inks First-Look Deal With FuboTV
) and George Dewey and Maximum Effort,” said David Gandler, co-founder and CEO, FuboTV. “Ryan is not only an A-list Hollywood star but also a serial entrepreneur with a stellar track record across sports , advertising, content and marketing. We plan to leverage Ryan and George’s expertise, creativity and advertiser relationships to underwrite network programming through innovative marketing partnerships that leverage Fubo’s data capabilities and interactive technology stack.
Maximum Effort Productions also is under a three-year first-look development deal with Paramount Pictures announced in May of 2021 for feature projects. Pamela Duckworth, head of original programming, FuboTV added: It’s so exciting to partner with Ryan, George and James to launch a new entertainment network. We all feel the opportunity to co-create scripted and unscripted content without the usual layers of approvals necessary at other networks will open the creative floodgates.”
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