Ryan Reynolds and Blake Lively’s Group Effort Initiative on Friday merged with Los Angeles Mayor Eric Garcetti’s Evolve Entertainment Fund, creating a new organization with the purpose …
The merger of Evolve and GEI will expand the reach of the mayor’s program beyond Los Angeles to other cities in the United States and around the world, according to Garcetti’s office. The merger aims to double the number of participants over the next three years to provide more than 1,000 internships and 150 full-time job opportunities.
“We started GEI not even a year ago and Blake and I have been so thrilled and humbled both by the interest in the program and the eagerness of our industry to help,” said Reynolds, who along with wife Blake Lively launched GEI in August 2020. It is run through their companies, Maximum Effort and B for Effort.
“We are so grateful to Mayor Garcetti for helping architect its expansion,” Reynolds said in a statement. “We’d also like to recognize the efforts of organizations like Netflix, Apple, Sony Pictures and the Annenberg Inclusion Initiative as well as early hand-raisers Shawn Levy, Sean Anders, John Morris, David Leitch, Kelly McCormick, Kristen Bell and Noah Baumbach. Opening up access to our industry will truly take a group effort and we’re just getting started.
GEI seeks to provide paid, on-set training opportunities targeted at BIPOC and other marginalized communities at any stage in their career, with positions focusing mainly on below-the-line jobs in the entertainment industry.
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