Americans angered by Russia’s war on Ukraine are taking it out on Russian businesses, brands, or anything that sounds Russian.
To clarify their position and placate customers, many business owners have posted Ukrainian signs on their doors or have turned to social media to pledge their support for Ukraine and condemn Russia’s actions. Some restaurants are scrubbing any Russian references off their menu.Alan Aguichev, 26, opened a restaurant in Manhattan two years ago with his mother, Svetlana “Sveta” Savchitz, who was born in Kharkiv, Ukraine.
After delivering remarks at the White House on Wednesday, President Joe Biden was asked by reporters if he believes Russian President Vladimir Putin is a war criminal. Moscow on the Hudson, a specialty store that sells Russian, Ukrainian and other international products about nine miles north of Sveta, has also received calls from people cursing out Russia and requesting that the store owners ask Putin to stop the war.
Mendelson noted that the constant barrage of real-time images of Ukrainians fleeing their war-torn country has created a groundswell of emotions but the boycotts themselves are hurting emigrants who fled Russia as well as Ukrainians. Robert Passikoff, founder and president of Brand Keys, a New York-based brand loyalty research consultancy, noted that a recent poll of 1,200 U.S. shoppers found 84% on a bipartisan basis indicated they would boycott Russian brands as a sign of solidarity with Ukraine. Still, only 8% of them could correctly name any Russian consumer brands without being assisted.
Damian McKinney, CEO of the Stoli Group, was horrified to see people posting videos on social media of bartenders pouring the drink down the drain and stores dropping itfrom shelves. To counteract, McKinney said the company let its distributors and retailers know that it was against Russia’s invasion and that it supported Ukraine, as well as pointing out its true roots.
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