The appetizing icon will debut its latest store this week.
Under the care of the current owners, Niki Russ Federman and her cousin Josh Russ Tupper, the Russ & Daughters empire comprises the original shop on East Houston Street, a nearby café , and a bakery in the Brooklyn Navy Yards . “We’ve been terrified every time we’ve expanded,” Tupper admits. “It’s four generations looking at us — not only our family, but four generations of customers, too.” In that sense, the midtown expansion, a 4,400-square-foot space, is the most ambitious yet.
Inside, a few weeks before opening , the space was buzzing. Con Edison had finally turned on the gas, and the oven — a Fish rotating shelf-oven with an attached bagel trough — had arrived earlier that morning. Head baker Lainie Schleien and Tim von Hollweg, the director of operations, looked on as a technician, his body halfway inside the oven, finished the installation. Later that day, they turned it on for the first time. “It takes eight hours,” von Hollweg explains.
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