Ruslan Baginskiy, the Designer Behind Madonna’s Celebration Tour Cowboy Hat

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Ruslan Baginskiy, the Designer Behind Madonna’s Celebration Tour Cowboy Hat
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The cowboy hats worn by the “Material Girl” to kick off “The Celebration Tour” in London are the works of Ruslan Baginskiy, who also made Beyoncé’s “Renaissance” tour silver boaters.

strut onstage for the London opening date of “The Celebration Tour” wearing a cowboy hat you designed would feel like the crowning moment for any designer.

By the time the fledgling company moved to Ukraine’s capital Kyiv and did its first presentation in 2017, his hats with a stitched “RB” signature were already spotted on the likes of Chiara Ferragni. The team numbered around 20 people, including Baginskiy’s parents and brother. The brand was going from strength to strength, growing on average 25 percent year-on-year, with 2022 slated to be its most successful year to date. Retailers were placing ever larger orders, with wholesale accounting for around 70 percent of the business and a strategy to double its own e-commerce sales, Yasinsky said. Baginskiy’s mother, now the head of production, managed some 100 craftspeople.

The team returned to Paris, although Baginskiy and Yasinsky require special permission to travel, like their male compatriots of drafting age. The brand opened a second flagship in Lviv and held a three-month pop-up in the Carpathian Mountains.

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