Rubelli unfurls its first collection dedicated to Indian themes and made in India.
While various Rubelli collections in the past included items inspired by India, this is the first full collection that is dedicated to Indian themes. “Spice Dream” includes a total of 14 jacquards and embroideries ranging from figurative to floral, from classic to geometric designs. The array was unfurled at the Rubelli showroom in Milan Tuesday.“It’s our cruise collection,” enthused marketing director Loredana Di Pascale at the showcase.
The Sheesh Mahal, for example, was inspired by the mosaic of colorful mirrors that decorate the Kench Mandir in the city of Indor. The two embroidered motifs — an armchair and a vase — add a refined touch of color to the elegant ivory checkerboard they are set in.While India represents a top market for the firm, the idea was to bring this sort of Indian expertise to the international market.
“It arose as an opportunity for us to develop designs, weaves and quality at the most prestigious textile furnishing company, working directly with their technicians, all highly specialized and with a very creative staff. The director is a textile artist. It was therefore a way to expand the product offering,” chief executive officer Nicolò Favaretto Rubelli told WWD.
The firm, which has strong ties with the fashion world and makes fabrics for brands including Armani/Casa, was founded in 1889. In recent years, Rubelli has been working on incorporating contemporary style into its orbit and attracting new generational consumers.Its first task was reinterpreting niche brand Kieffer, which joined Gruppo Rubelli in 2001. In April, Rubelli unleashed the first collection of wallpapers created for Rubelli by Luke Edward Hall.
Rubelli’s Home division was launched in 2015. The group, however, has built a rapport with Italian designers over the decades. The late Gio Ponti designed the house’s Punteggiato velvet, which remains a successful component of itslineup to this day.
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