Royal Caribbean announced Tuesday it has ordered 10 ships for its new river cruise segment, with the first Celebrity cruises expected to set sail in 2027.
Royal Caribbean 's decision to launch river cruises may not have a huge impact on the cruise line's bottom line, but it is still a smart move that could be disruptive to the industry, according to several Wall Street analysts. The company announced Tuesday it has ordered 10 ships for its new river cruise segment, launching in Europe. The first Celebrity cruises are expected to set sail in 2027 and the company will begin taking bookings this year.
The new cruises will allow the company to make sure they stay inside the Royal Caribbean brand, he said. "They don't look at it as a substitute for ocean cruising," Liberty said. "They look at it as an additional vacation." The river cruises have a similar margin and return profile as Royal Caribbean's ocean voyages at scale, he noted.
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