A custom image of a cowboy hat on top of the Rotten Tomatoes Certified Fresh logo
The Big Picture You must have done this at least once: You’re curious to see how the reception of a new blockbuster movie was, so you take a quick look at Rotten Tomatoes to see its average score. If it’s below 50%, you decide that maybe you can wait to watch it at home later. If it's higher than that, you start considering the possibility of checking it out on the big screen.
The reasoning behind this change is yet to be fully explained by Rotten Tomatoes, but it’s hard not to see a connection between the box office performance of recent flops like Madame Web and how it earned a bad rep by critics' scores as soon as premiered. In the home releases, the abysmal critical reception of movies like Rebel Moon didn’t help the lukewarm reception that the Zack Snyder project received from Netflix subscribers.
At the same time, the new development fuels the possibility of audiences manipulating the perception of a particular movie by bomb-reviewing at Rotten Tomatoes. Back in 2019, Captain Marvel became famously ill-rated by audiences due to the fact that a portion of moviegoers considered it to be the kind of movie that pushed forward the “woke agenda.
The Website’s System Was Rotten From The Start The issues with Rotten Tomatoes’ scores far predate the most recent changes. Critics and journalists have long complained that the website’s binary system of rating eliminates the nuance from the conversations around movies. The website’s algorithm qualifies both critics’ and audiences’ reviews as either “good” or “bad,” which blatantly ignores the fact that a review might cover both aspects of a movie.
We can’t ignore, though, that Rotten Tomatoes is not the cause of the reduction of nuanced conversations around art and culture, but rather a product of it. Google’s recent change is just the latest of a series that prioritize at-a-glance information that’s designed to cater to readers’ ever-reducing attention span while online. At the same time, as some users have already pointed out, the change in how Google shows the movie score can punish filmmakers whose work tends to be polarizing.
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