When was the last time you went to the mall? They’ve long been assumed to be dying off because of online shopping — but new signs point to a rebound this year.
Data from location analytics firm Placer.Ai’s May 2024 Mall Index shows that visits to indoor malls, open-air shopping centers, and outlet malls all saw significant year-over-year increases. Visits to indoor malls have increased by 8.6% since 2023. Visits to open-air shopping centers have increased 6.2%, and visits to outlet malls have increased 5.7%.GenZ is also driving growth at malls.
“People are appreciating the opportunity to go in-store, to try products, see products in person, get expert advice from maybe sales associates. So, they really need to lean in on that and also create a dynamic experience that also incorporates technology, especially for those younger generations who like using their mobile phones,” Andrea said. “They like the technology aspect.
Gen Z Rossen Reports In-Person Shopping Traditional Malls
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