Susan Alexandra's Susan Korn and stylist Doria Santlofer have quietly launched a line of sweet-yet-subtly-sexy knits:
Still, it was important to Korn and Santlofer that they keep the assortment small, hence the five fabrics and three styles. , they can do so. If they want to expand sizing , they can. Every decision comes down to what sparks joy for the pair.
"We're having these conversations around wholesale because people are asking, and there's a certain level of misery that can enter your life with it," Korn says. "We have to be really focused on how much we're willing to sacrifice for this true project you love, because it's like, 'How can we keep it pure without making it miserable for ourselves?'"
The only thing that Korn and Santlofer are firm on is the idea that the Rosette NYC community is for everybody. As the brand grows and evolves, helping bring their own joy to would-be customers is it for them. "This is not a women's line. This is not for just one body, one person," Korn says. "It's something that we hope everybody wants to wear."
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