Rose Bowl organizers cleared the way for the College Football Playoff to expand to 12 teams starting in the 2024 season, informing CFP officials Wednesday they are willing to alter agreements to accommodate a new format to decide the national champion.
An agreement with the 120-year-old bowl game held in Pasadena, California, and dubbed the Granddaddy of Them All was the last hurdle to clear.
The Rose Bowl is scheduled to have a traditional Pac-12-Big Ten matchup in those seasons. To have a 12-team playoff, the Rose Bowl would need to host a quarterfinal in its traditional and valuable Jan. 1 time slot. Expanding the College Football Playoff is expected to bring in an extra $450 million in gross revenue over the final two years of the current contract to the conferences and schools that participate.
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