Brazilian TV giant Globo has brought to this year’s NATPE conference in Miami one of its biggest access prime time hits in the last eight years. “A Life Worth Living” underscores that, as Globo and…
and its SVOD service Globoplay explore ever more shorter series formats – “Second Call,” “Aruanas,” telenovelas and melodrama are still kings in Latin America.
It seems to me that Globo is driving into series which recast female and male representation, such as “A Life Worth Living, about s strong and caring head of family with love interests that are also caring, attentive and respectful. This has a broad impact on characters The telenovela is supported by melodrama and is a resilient narrative – which still attracts massive audiences in a world of increasingly fragmented viewership.
When we pay tribute to literature, we also celebrate the great stories and narratives that are important influences for a telenovela. And of course for us creators. We never underestimated our audience, and so from the outset, we believed they would accept this plot feature. Obviously, the texts were chosen because they establish a dialogue with the feelings lived by the characters in different moments of the plot.
Talking about death is taboo in our society. We spend a lot of time talking about uncertain things related to work and our love life, for example, while death is a real and inevitable fact, as Ana Claudia Quintana Arantes says in the book “A morte é um dia que vale a pena viver” . But by treating death as a certainty, we immediately begin to talk about the importance of full life. This book was certainly an inspiration for the character of Alberto, played by Antonio Fagundes.
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