How Juventus star Cristiano Ronaldo became soccer's first billion-dollar man
of fans and consumers drawn to his poster-boy good looks, his trend-setting hair styles, his impeccable fashion sense and, lately, his softer side as a family man whose toddlers pop up on his social media posts. In January, he became the first person with 200 million followers on Instagram, part of a social media army of 427 million across Facebook, Instagram and Twitter that makes him the most popular athlete on the planet.
Nike pays him upwards of $20 million annually and signed him to a lifetime deal in 2016, making him just the third athlete, after Michael Jordan and LeBron James, hitched to the Swoosh for eternity. In May, the footwear maker announced the release of a ten-year-anniversary edition of his first signature Mercurial Superfly and a child’s version to celebrate his son’s 10th birthday, complete with his famous celebration stance, signature and logo. Pitches for Clear shampoo, HerbalifeRonaldo Inc.
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