The written word of acclaimed authors and poets, such as Plato, Friedrich Schiller and Ella Wheeler Wilcox, centers the U.S. jeweler's latest marketing push.
For Valentine’s Day, the company is unleashing The Language of Love, a campaign centered on classic and contemporary romantic literature. Spread across OOH and print placements, as well as social media, the initiative showcases the jeweler’s current collections and their design’s link to love.The holiday campaign is wide-ranging, pairing public advertisements with a plethora of digital content.
Love has been a driving force behind Tiffany & Co. since its inception. This Valentine’s Day, our icon collections help an ever-changing world speak the ever-changing language of love as we highlight the most beautiful words the world has written about it.To showcase this commitment to love, the brand is taking passages from a selection of acclaimed authors and revered poets and connecting them to its iconic product lines.
Tiffany & Co. has also enlisted a few famous faces to uplift the seasonal endeavor and reach varied audiences. American actresses Greta Lee and Gabrielle Union appear in short films to read and act out the words of influential wordsmiths; the latter thespian stars alongside her husband, retired professional basketball player Dwyane Wade, marking another crossover between luxury marketing and real-life relationships for Valentine’s Day (Tiffany & Co.
The maison has saluted written love language in print advertisements since the 1960s. Image credit: Tiffany & Co.
Featured Industry Sectors Jewelry News Out Of Home Print Diane Ackerman Dwyane Wade Ella Wheeler Wilcox Friedrich Schiller Gabrielle Union Gene Moore Greta Lee Jewelry Luxury Luxury Advertising Luxury And Literature Luxury And Valentines Day Luxury Daily Luxury Jewelry Luxury Marketing Luxury News Out Of Home Out Of Home Advertising Out Of Home Marketing Plato Print Print Advertising Print Marketing Rumi The Language Of Love Tiffany The Language Of Love Tiffany Valentine's Day Valentine's Day Campaign Valentines Day
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