Does this mean digital avatars will be sporting Rolex watches in virtual reality? Perhaps, but based on the application, it’s not entirely clear how Rolex plans to enter the space. It’s very possible the brand could debut a digital collection that would propel Rolex watches into the metaverse in a similar vein as Adidas, which recently teased the launch of an NFT collection that will be featured on its metaverse website.
Luxury brands including Burberry, Hermes and Gucci are among those entering the Web3 space alongside a number of prominent watch brands. The first watch NFT to go on sale came in March 2021 when Jean-Claude Biver offered the Bigger Bang All Black Tourbillon Chronograph Special Piece along with Swiss company WIseKey as a digital twin image NFT on Open.Sea.
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