Shares of Roku rose 20% on a Bloomberg report the streaming platform company is in talks to sell itself with 'at least one U.S. media company.''
Roku’s stock closed at $143.66/share Friday, up 20% for the day, pushing its market cap up to about $21.3 billion. That came after Bloombergthat Roku has been “in discussions with at least one U.S. media company about a potential combination,” citing anonymous sources.
The report did not identify the media company. Roku, founded in 2002, was one of the earliest players in the streaming-devices space — and it has remained independent since then, battling for market share against tech giants like Amazon, Google, Samsung and Apple.
In addition, for the first time, in the first quarter of 2026 Roku reported results for its advertising and subscriptions operating units to give investors more insight into its business. The company touted Q1 as its highest quarter to date for premium subscription sign-ups. In the first quarter, total streaming hours across the Roku platform were 38.7 billion, up 8% year over year.
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