Roku downgraded, sinks on report that Amazon is betting big on streaming TV ads

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Roku downgraded, sinks on report that Amazon is betting big on streaming TV ads
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Shares of Roku sank more than 9 percent on Thursday as traders reacted to a report that Amazon is planning to expand its streaming service.

Shares of Roku sank more than 9 percent on Thursday as traders reacted to a report from Cheddar that Amazon is planning to beef up advertising on its streaming TV products. Meanwhile, Guggenheim downgraded the stock Thursday morning.

As is common for analysts to worry about Amazon being a larger presence and potential disruptor in any space, Guggenheim downgraded Roku to a neutral from buy and lowered its target from to $72 from $77.

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