Premium bag and apparel brand, ROKA London have collaborated with the Natural History Museum in an exciting new partnership.
Taking its name from Alfred Waterhouse – the architect behind the world-renowned museum – the pair have collaborated to create the‘field backpack’Widely recognised for using premium, weather resistant materials, this new bag is made from recycled waterproof canvas to keep tools, equipment and possessions safe against the elements whilst out on the field, or exploring day to day.has been made from old plastic water bottles and other plastic materials unable to biodegrade.
With the Natural History Museum’s commitment to achieving a more sustainable future combined with ROKA London’s ethos as a B-Corp business, this launch integrates the core values of both companies., Chief Operating Officer at ROKA London says of the collaboration: “It’s an honour to partner with such an iconic museum in London with this launch which raises awareness for environmental conservation and showcases our combined passion for sustainability.
“Furthermore, we know first-hand how well designed and crafted their bags are and it has been a delight to work alongside the ROKA London team to create a new style that suits a wide variety of lifestyles, agendas and expeditions.” “We’re especially excited to launch the Waterhouse Field Backpack and we hope our audiences will love using these bags as much as we have developing them.”
The Waterhouse Field Backpack, developed in collaboration between the Natural History Museum and ROKA London, launches early 2024.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Natural history specimens have never been so accessibleResearchers have painstakingly taken computed topography (CT) scans of more than 13,000 individual specimens to create 3D images of more than half of all the world's animal groups, including mammals, fishes, amphibians and reptiles.
Read more »
Behind the History of Women's History MonthLet’s take a journey into the inspiring history behind Women’s History Month. It all began in 1978, in Santa Rosa, California, where the Education…
Read more »
Women's History Month: Looking back at influential women in Ohio's historyMary Katherine Campbell was a student at East High School when her boyfriend entered her into the Miss America contest in 1922.
Read more »
Our Chicago: History & HeritageThis Black History Month, ABC7 is honoring the history and heritage of those making a difference. 'Our Chicago: History & Heritage' contains a plethora of stories from the history behind the Chicago beloved chain, Harold's Chicken, to West Side artists turning plastic into works of art.
Read more »
17 Best Natural Deodorants in 2024: Top Aluminum-Free DeodorantsAllure editors share the best natural deodorants, from Native, Megababe, Kosas, and more. Shop the best 17 deodorants that'll make your pits smell so fresh.
Read more »
Contra Costa County pauses all-electric building requirements, natural gas ban for new constructionThe Contra Costa County supervisors’ decision stems from an April court ruling that struck down Berkeley’s first-in-the-nation gas ban.
Read more »