Roger Federer is the world's highest-paid athlete for the first time, thanks to an endorsement portfolio that is unmatched among the world's celebrities by kbadenhausen
The three breathe a rarefied air, reserved for the most elite competitors. Jordan had the No. 1 spot on thelist six times during his 13-year career with the Chicago Bulls, eventually giving up the mantle to Woods after he retired from the Bulls in 1998.
Another sign of his command of the off-court side hustle: Once companies align themselves with him, they almost never leave. Rolex, Credit Suisse, Mercedes-Benz and Wilson have all been on Team Fed for more than a decade. The exception? Jordan’s Nike. The length and terms of the deal raised eyebrows given that Federer was about to turn 37 when he signed it. At that age, almost all tennis players have long since retired—a detail that meant little to the long game the retailer is eyeing.
The company hopes Federer can hold the same kind of appeal Jordan still has long after he launched his last jump shot. Already, tennis clubs in Europe are flooded with kids wearing “RF” hats, the logo that Nike controlled for two years after the split but is back in Federer’s hands and is the foundation for future licensing deals.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Roger Federer becomes first tennis star to top list of highest-paid athletesTennis superstar Roger Federer earned an estimated $106.3 million over the past 12 months, according to Forbes. Soccer stars and NBA players ranked next on the list.
Read more »
NFL's Roger Goodell accused of hypocrisy in protest responseNFL commissioner Roger Goodell is being slammed for a statement he issued Saturday in response to the death in police custody of George Floyd and the protests that have followed across the country.
Read more »
'Hypocrite': NFL's Roger Goodell Slammed For Statement On George Floyd ProtestsNFL Commissioner Roger Goodell on Saturday released a statement in support of the nationwide protests over George Floyd’s death, but Twitters users were quick to point out the hypocrisy of his words
Read more »
Federer is the world's highest-paid athlete, says ForbesRoger Federer is the world's highest-paid athlete for 2020 as the COVID-19 pandemic knocked soccer's Lionel Messi off top spot, according to the annual Forbes list released on Friday.
Read more »
Roger Federer becomes first tennis star to top list of highest-paid athletesTennis superstar Roger Federer earned an estimated $106.3 million over the past 12 months, according to Forbes. Soccer stars and NBA players ranked next on the list.
Read more »