The Rodeo Drive Committee, founded in 1977 to transform the famed shopping street from a restaurant and beauty shop row into a high-fashion haven, has named Kay Monica Rose its new president.
Currently, Rodeo Drive has been turned into an outdoor art museum with a recently installed art exhibition called “Imagiro by Mr. Brainwash,” the moniker for Thierry Guetta, the French-born street artist whose Beverly Hills contemporary art museum opened on Beverly Boulevard last December. Up and down Rodeo Drive, visitors will find nine colorful large-scale metal sculptures of origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more.
also is organizing a new event called Rodeo Drive Celebrates Fashion, which runs from Aug. 7 to 13. Committee member boutiques, hotels and restaurants will collaborate to invite customers and guests to discover a series of in-boutique experiences celebrating fashion on Rodeo Drive. Participants include 208 Rodeo Restaurant; Auto Vault Storage; Beverly Wilshire, A Four Seasons Hotel; Bulgari; Brioni; Frette; Giorgio Armani; Henry Jacques; Loro Piana; Mikimoto; Moncler; Ralph Lauren, and Zegna.
Then, from Oct. 1 to 7, the committee will organize the second annual weeklong program called Rodeo Drive Celebrates Timepieces and Fine Jewelry. The celebrations complement the number of boutiques that have undergone renovations or built new stores on a street whose brands include Louis Vuitton, Tiffany & Co., Loro Piana, Loewe, Balenciaga, Gucci, Prada, Bottega Veneta, Givenchy,
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