Rockstar Matthew James Hitt and Supermodel Bhumika Arora star in Jacob Cohën's new SS20 campaign | LOVE

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Rockstar Matthew James Hitt and Supermodel Bhumika Arora star in Jacob Cohën's new SS20 campaign | LOVE
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What do you get when you combine a rockstar and a supermodel? A pretty good campaign, that’s for sure

The campaign was shot by longtime collaborator, Daniela Federici, whose sober-style photography captures Matthew James Hitt and Bhumika Arora donning the brands' renwowned 5-pocket jeans.

Tie-dye printed sweatshirts, denim skirts, pistachio shirts, jumpsuits and jackets showcase Jacob Cöhen's decision to experiment with a wide range of fabric garments this season. Mimicking their urban surroundings, the looks imitate the graphic design of the car park they pose in, and confirm that Jacob Cöhen is moving in the right direction – one inclusive step at a time.

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