Most U.K. sales agents sent slimmed-down teams — or none at all — to Cannes this year, but Rocket Science CEO Thorsten Schumacher had no qualms about getting back to business as usual on the Croise…
“As a business decision, it obviously would have been easier and cheaper to do it on Zoom, but I thought it was [important] for us as a company to project that we’re at the forefront of reopening that door and going back out and supporting the festival,” says Schumacher, a former managing director of HanWay Films. He brought a large team down to Cannes, where the shingle is again occupying its Croisette office space directly overlooking the Grand Palais.
Business is changing, though. And Schumacher, for a period, was worried about the middlemen, likes sales agents. However, the pandemic and rampant M&A activity such as the Amazon-MGM deal and the Discovery-WarnerMedia merger has given him renewed confidence that there’s a place for sales outfits in helping creatives navigate the new frontier.
With a $100 million budget shooting in Australia, the project attracted the streamers, studios and independents, but ultimately the filmmakers went with the latter “because they were just the top distributors in each country, they made the most compelling overall argument for the film,” says Schumacher.
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