Roc Nation Teams with Eagles' Malcolm Jenkins for Everyone's Child PSA,
with the NFL, he promised to help players get the word out about social issues important to them and their communities -- and we're told Roc Nation plans to do that through its new Responsibility Program.We're told the program will produce a series of videos, similar in tone to the DJ Henry one ... aiming to not only raise awareness but also to push for legislation supporting criminal justice reform.
As Malcolm, co-founder of the Players Coalition, says,"We have a responsibility to use our platforms to unite people and foster positive change ... but we can't achieve that goal without education." He added ... that's the ultimate goal of the DJ Henry video. While the Players Coalition backed this first PSA in the series -- we're told the Responsibility Program will enlist the support of some major corporations going forward.
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