Under a new structure announced by Disney CEO Robert Iger, content chiefs at the TV, film and ESPN units are taking on business responsibilities
and big franchise fare that can drive the growth of its Disney+ streaming service, such as Star Wars and Marvel superheroes content.
Mr. Iger surprised Disney-watchers Thursday by suggesting that another path could be explored in which it might be the seller. In an interview with CNBC, he said while Hulu is a successful platform, “everything’s on the table right now,” and added that the widely held assumption that Disney would take full control of Hulu “isn’t necessarily the case.”
Under Mr. Iger’s realignment, three executives will be in charge of the company’s vast entertainment and sports operations. Dana Walden, who had overseen Disney’s general entertainment unit, including content creation for ABC, Disney+, Hulu and other cable channels, is being paired with movie-studio chief Alan Bergman, who oversees brands such as Pixar, Marvel and LucasFilm, as co-chairs of the newly created Disney Entertainment unit.
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