.robertglasper and DwayneWade talk to Billboard about the upcoming Blue Note Jazz festival, empowering Black businesses, their favorite hip-hop albums and more.
“Last year, I came in with eyes wide open to see what the experience was, and I left there like, ‘When are the dates next year?'” says Wade, the appointed director of culture and vibes for this year’s festival. “I wanted to be back here. I wanted to experience this again, which had nothing to do with me. It had something to do with everybody creating this vibe and putting on for us.”
Attendees will feel Wade’s presence beyond the vibes he intends on setting this weekend as his wine company, Wade Cellars, joins a sea of Black-owned vendors and businesses. “We must show how high-level, sophisticated, and dope we are in this game and all the realms of it,” says Glasper on the importance of highlighting the wealth of talent within the Black community.
Rob, what went into your decision of giving D-Wade the title of director of culture and vibes for your festival?He’s given so much to the culture already. He’s a champion, he does everything at a high level — not just at basketball, but doing the wine and fashion. You have a high-level family, man. I’m a fan of the father that you are. Just overall, it’s an honor and privilege just to have you. When you pulled up on us last year, I didn’t know you was coming.
First of all, a lot of people were coming up to me in Napa while we were there, and [asking], “Yo. Where can we find your wine at?” I said, “Oh s–t. We don’t have any available.” We weren’t ready. So this year, we’ll be ready. We’re gonna make sure we go in there and we create a vibe. It’s just exposure, bro. This culture needs exposure, so that’s what we’re gonna do with our wine brand — expose them to what we created.
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