Maison Francis Kurkdjian's APOM, or A Part of Me, had men's and women's versions when the house launched in 2009. It's now back as a unisex stunner.
, a regular series in which our editors and contributors endorse something they’ve tried and loved—and think will change your life for the better.is responsible for many things: Getting perfumers more credit for their once-anonymous work, promoting the idea of having a fragrance wardrobe instead of just one, and helping the world fall in love with saffron through the various permutations of its blockbuster best-seller, Baccarat Rouge 540.
“Fragrance comes alive on the skin. It thrives on living skin,” Kurkdjian says in a short film—a Q and A of sorts with filmmaker Cyril Teste. “Fragrance is also the idea of sillage. It’s the part of yourself that you leave behind.” Guys who’ve typically hewed to ultra-masculine scents and notes such as leather, cedar, and patchouli may not like the “stroll through a garden in late summer” sensation you get wearing this fragrance. Personally? I like it. And if your own fragrance wardrobe could use a little nuance, this is a great way to get it. Come the deep, dark chill of winter, I imagine I’ll be turning to the bright, warm notes of this scent again and again.Justin Fenner is Robb Report's senior editor.
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