Ghiaia Cashmere was founded on the notion that you should buy fewer, better things.
sweaters and dissembling messages about “accessible luxury,” it’s a bold thing to start a minimalist essentials line that frames a $695 crewneck as a value proposition. Yet that’s exactly what Davide Baroncini is doing with Ghiaia.
Cheaper sweaters are made from short, coarse cashmere goat hair that feels soft initially but pills almost immediately. Ghiaia, however, only uses the longer, finer fibers from the goats’ bellies, transforming them at a family-run facility in central Italy into remarkably soft and lightweight sweatpants, hoodies, polo shirts and other modern wardrobe must-haves.
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