The exclusive online livestream for the second Republican presidential debate this week will take place on Rumble, an alternative video-sharing platform that has been criticized for allowing far-right extremism, bigotry, election disinformation and conspiracy theories.
Rumble, founded in 2013, prides itself on being “immune to cancel culture.” Its website says “everyone benefits when we have access to more ideas, diverse opinions, and dialogue.”
It’s hard to gauge to what extent the debates have affected Rumble’s user base because the company hasn’t released that data yet. But it’s clear the company’s reach is growing. Desktop and mobile web data from the research firm Similarweb, which doesn’t include traffic from apps, shows the platform had about double the number of unique visitors in August 2023 as it did the year before.
In the weeks since the first debate, the site’s leaderboard of top-performing content, which is featured prominently on Rumble’s home page, has regularly included multiple accounts that promote QAnon, a baseless conspiracy theory that has led toA search for “election” on the platform populates videos that falsely claim the so-called deep state cheated in the 2020 presidential election, and that the 2024 election already has been rigged.
Beyond election fraud claims and conspiracy theories, Rumble also has come under fire for being slow to respond to hate speech and calls for violence. Rumble said it removed those comments in response to AP’s inquiry. It said the posts violated the platform’s content policies that ban “the incitement of violence, illegal content, racism, antisemitism, promoting terrorist groups , and violating copyright, as well as many other restrictions.”
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