RMS Beauty is launching at Ulta the same day it's launching a new product, Legendary Lip Oil.
The moves are meant to broaden the brand’s demographic appeal — while also making the products more accessible.
To that end, industry sources estimate RMS Beauty to reach between $60 million and $80 million in net sales in 2024. “So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,” said Elaine Sack, chief strategic officer, RMS Beauty. “We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it.
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