Rivian surprised with its announcement of a more affordable crossover model during the unveiling of its R2 compact SUV on Thursday.
The auto entrepreneur figured that if his startup were to survive in an industry of corporate Godzillas, he’d have to be scrappy; and painting is one of the most expensive steps in making a contemporary car.
The R2, a small, electric SUV that starts at $45,000 and is expected to begin shipping in 2026, will be plenty fast and go plenty far — at least 300 miles .be on the rig: no electric motor on each wheel, for example, and no built-in Bluetooth speaker. In the same week, Rivian said it would decimate its salaried workforce, the third culling in the past year and a half.Those dynamics have made it a poster child for both EV opportunity and for the challenges of scaling production and stemming losses without revenue from gas models to fall back on.
The R2 is meant to appeal to the section of the socioeconomic pyramid that would never spend close to six figures on a vehicle, and the R3 sounds like an attempt to cover all the folks that balk at $45,000.For perspective, of the 53 EVs now available in the US, only 16 fall under that price threshold. Scaringe said a lack of affordable options on the market is one reason the R2 got the green light.
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