Rivian has already taken in 68,000 reservations for its R2 midsize electric SUV, the company’s CEO says. Each reservation is $100 and fully refundable.
Less than 24 hours since its launch, the Rivian R2 is already proving to be quite popular. The company’s CEO, RJ Scaringe, said it’s already taken in “more than 68,000 reservations” for the $45,000 midsize electric SUV. “We are thrilled to see this vehicle resonate so strongly with our community!” Scaringe said in a post on X. Rivian unveiled the R2, as well as the more compact R3 and R3X, at an event in Laguna Beach, California, on Thursday.
And reservation holders are under no obligation to actually buy the vehicle when it becomes available. Also, Rivian doesn’t necessarily get to transfer the $6.8 million it received in reservation cash directly to its bank account. According to the company’s terms of service, the money “will be held by Rivian in a separate account designated solely for Preorders and released for application towards the final sales price of Your Selected Vehicle when you execute the Final Sales Agreement.
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