Rivian CEO Scaringe's aggressive plan to beat Tesla and Nikola with the first all-electric pickup and SUV

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Rivian CEO Scaringe's aggressive plan to beat Tesla and Nikola with the first all-electric pickup and SUV
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Rivian CEO Scaringe's aggressive plan to beat Tesla and Nikola with the first EV pickup and SUV

Staying private speaks to Scaringe himself. The father of three boys has spent a decade under the radar as he meticulously planned the company's strategy. That included shifting from an all-electric sports car to utility vehicles in the early 2010s.

"One of these doesn't look like the other. Rivian, they've been very quiet about it. They've been very different about than either Tesla or Nikola," said David Kudla, CEO and chief investment strategist of Mainstay Capital Management in Grand Blanc, Michigan. "If you look at those three right now, my money is on Rivian in terms of who will execute."

Recent hires have included Rod Copes, who spent 16 years at Harley-Davidson and more recently worked for motorcycle manufacturer Royal Enfield, as its chief operating officer; Matt Horton, a former chief commercial officer of electric bus maker Proterra, as an executive vice president; and Tesla veterans Charly Mwangi, a former Tesla senior director of engineering, as executive vice president of manufacturing engineering, and Cindy Nicola, Tesla's former vice president of global recruiting,...

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