Rivian CEO RJ Scaringe Discusses What's Next After R1T And R1S

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Rivian CEO RJ Scaringe Discusses What's Next After R1T And R1S
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Rivian CEO RJ Scaringe Discusses What's Next After R1T And R1S via insideevs.com

, are luxury vehicles. With starting prices of $73,000 and $78,000 respectively, they are not ludicrously expensive but still aren't accessible for the masses. That said, Rivian plans to offer more affordable off-roaders in the near future.

Starting off with high-end vehicles and gradually offering cheaper options seems to be the best tactic for most automotive startups. As economies of scale increase, prices can come down. That's the modelDuring the interview with Brownlee, Scaringe gave more insight into what's next for Rivian: the R2 lineup. Logically, the R2 vehicles will sit below the larger R1T and R1S. They will therefore be lower in price, but might not necessarily have all the luxury features the R1 vehicles have .

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