Your favorite childhood snack is spicing things up.
For the first time in nearly a decade, Ritz Bitz Cracker Sandwiches are introducing a brand-new flavor: Spicy Queso.“With Spicy Queso, we’re answering consumers’ demands for exciting, bold flavors and turning up the heat on the Ritz Bits you know and love,” Steven Saenen, Ritz Vice President of Marketing, said in aWhile the Spicy Queso flavor is the first addition to the Ritz Bits family, it was initially introduced to the brand in 2022 as part of the Ritz Cheese Crispers family.
The release of the larger boxes of Spicy Queso Ritz Bitz will coincide with the brand’s Super Bowl debut with its first 30-second commercial during the big game.“On a day when our products will be served on party platters nationwide, it seemed only fitting for us to finally make an appearance on the big screen, too.
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