33 rising stars in influencer talent management shaping the future of the creator economy
Briana Wilson, NYLA InfluencersBriana Wilson founded her talent-management company, NYLA Influencers, after spending years in traditional entertainment and working on the brand side of the creator business, primarily in influencer marketing.
In 2023, NYLA is scaling its roster for the first time. In the past month alone, the company signed 8 creators exclusively, with plans to scale it to 30-40 creators by the end of the year.Benji Sudmann, One Day EntertainmentSudmann, 28, is head of business development for One Day Entertainment, a firm that manages YouTube star Airrack.
Now, Sudmann's main focus is on helping Airrack launch and scale businesses adjacent to his brands, like his second channel, Pizzafy, and"World's Largest Pizza" event in partnership with Pizza Hut.Shaina Suk and Erin Convey. At Outshine, Suk has helped her clients land brand partnerships with Sony, Amazon Freevee, DirecTV, Living Proof, amd Clinique.Carson Roney, Cristian Dennis, Jony Sios, Franklin Jonas, Tati Bruening and Meg Nunes.Natalie Anastasia is the director of talent at Portrait Management.Natalie Anastasia is the director of talent at Portrait Management, where she represents a roster of digital creators including makeup and beauty influencer Leilani Green and family creators The McFarlands.
Anastasia's guidance has also propelled Leilani Green's career from simple song promotions on TikTok to partnering with brands like YSL Beauty, Sephora Collection, Real Techniques, Kosas, and Pat McGrath, among others.Madeline McFerren, Range DigitalMcFerren is an associate manager at Range Digital, the digital department of the management firm Range Media Partners.
McFerren comanages lifestyle creator Victoria Paris, and has closed deals for her working with brands like Nike, Urban Outfitters, and Anthropologie. She's also produced actor Owen Thiele's live Spotify podcast"I'm in Hell," while helping clients across the Range Digital roster. Vanan Nguyen, Rare GlobalNguyen started as an assistant at Rare Global seven years ago, and has since moved up to managing talent.
Teng, 28, is passionate about representing AAPI and queer talent, and has previous experience managing talent from RuPaul's"Drag Race" to BuzzFeed creators. Hennessy, 30, is based in Los Angeles, and aside from day-to-day business ventures, she recently has been working with her client YouTube and TikTok creator Adrian Bliss on preparing for the play he wrote, which he will preform this summer at the performance arts festival, The Edinburgh Festival Fringe.Thomas Johnston, Shifted DigitalNicole De Khors, NDK Images
His aim with his work is to get Canadian creators more recognition, something that he still sees as lacking and that has pushed a lot of creators to move to the US to increase their chances of building a career on social media.
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