As he demonstrated at the launch of his pledge cards, the Labour leader has succeeded in de-risking perceptions of his party
ho scares wins. That has been the motto of many, often successful Conservative election campaigns. Fear may not be an edifying strategy for securing power, but the Tories have repeatedly demonstrated that it can be highly effective. Time and again, they have persuaded voters that Labour is just too risky to be trusted with government.
. Making security a defining election issue also invites voters to consider how much responsibility for chaos and crises lies with the past 14 years of Conservative government. Brexit – who did that? Liz Truss – who owns her? Boris Johnson – who was it who inflicted that rogue prime minister on the country?
For all the effort they will put into it, the Tories are going to struggle to turn Sir Keir into a convincingly frightening bogey figure. When gathered into focus groups by pollsters, voters often have rude things to say about the Labour leader. Scary is rarely one of them. Central to his project has been de-risking perceptions of Labour. There’s a reason the Labour leader bangs away so much about his being “”.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tory party has ‘lost any right’ to call itself patriotic, says Keir StarmerLabour leader accuses Conservatives of having ‘denigrated some of our proudest national institutions’ and stoking divisions
Read more »
Stunning Labour triumphs in London and West Midlands leave Sunak reelingKeir Starmer says the prime minister has no option but to call a general election
Read more »
Keir Starmer: ‘no quick fix to Tory mess’ if Labour wins electionParty leader says six election pledges revealed at launch event will take two terms of government to materialise
Read more »
Urgent memo to Sir Keir Starmer: there are some offers which should be refusedNatalie Elphicke’s defection to Labour is creating more angst in her new party than in her old one
Read more »
Keir Starmer sparks Labour anger with decision to admit Natalie ElphickeMP says many in party think rightwing Tory defector is ‘vile’, while shadow minister asks: ‘Are we welcoming Farage next week?’
Read more »
Keir Starmer should be embracing the Tories’ disgruntled votersAfter Natalie Elphicke’s welcome, would Labour turn any Tory dregs away? This is beneath the dignity of a party on the verge of power, says Guardian columnist Polly Toynbee
Read more »