The Advertising Standards Authority has reprimanded former England star and football pundit Rio Ferdinand for failing t…
The Advertising Standards Authority has reprimanded former England star and football pundit Rio Ferdinand for failing to properly disclose that a series of Twitter posts made in partnership with PlayStation were advertisements.
A second Tweet included a series of images showing Ferdinand take part in various activities at PlayStation House, which appears to be a popup social event for influencers ahead of the Champions League final.Sony had argued, through its media agency, that it told Ferdinand's team to include"#ad" to posts about the event, but Fedrinand's representatives said their contract only told them to write"#PlayStationPartner" as an indication the messages were adverts.
It also highlighted that the video contained PlayStation and Champions League logos on-screen for its duration.
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