Rinzen shares 7 tips on how to make it as an emerging electronic music artist
’s label mau5trap. In the time since, I’ve released 25 tracks across a variety of international labels, providing official remixes for the likes of Lane 8, Giorgio Moroder and more. I’ve performed everywhere from London to Amsterdam, and more recently, have been touring with deadmau5 under his techno project, Testpilot. I am currently preparing for my debut at Lightning in a Bottle in May.Disclaimer: I don’t have all the answers.
When I released my first original track, “Renegade” with mau5trap, for instance, it took another seven months for my debut EP to come out on the label . Those seven months were agonizing in the moment. But looking back now, the gap feels like nothing. And because of the extra time, I was able to fully develop the EP concept and deliver something I was truly proud of.Your goal can’t be to get rich or become famous.
This is a vision that pulls me. It’s exciting to me. I know that the bigger my project becomes, the more people I will be able to reach and inspire. Those people in turn can inspire others with their own creativity, and it becomes this beautiful spiderweb of creative enrichment.You have to be remarkable. And I mean that in the literal sense of the world. You have to be so great that people are inspired to remark about it.
Conversely, I’m a much bigger advocate of consistency. The goal should be to create a sustainable practice: something that doesn’t deplete us, but rather, nourishes us. For some, that could only be two to three hours a day, and that’s OK. The important part is to have the energy to keep showing up, day after day.No artist likes the “brand” word. It immediately invokes an image of a corporate boardroom with a whiteboard and dry-erase markers.
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